A&NZD is an independent commercial publication with a history of being the top selling military magazine in Australia for two decades.A&NZD has built a reputation for "excellence" in reporting on the military and has built a very loyal readership which continues to expand.
A&NZD is a newsagency based magazine (within Australia) and now is also available in digital format to better serve overseas readers and emerging markets.A&NZD has a large core following of soldiers, sailors, airmen, veterans, members of commerce and industry, and the public who respect and trust the magazine for the quality of its content. This is because A&NZD is journalism, not marketing based.
Businesses place their adverts in A&NZD because they know they will reach their target audience. A&NZD has become the first choice of all major equipment manufacturers that target the ADF, DMO and NZDF for contract and retail sales.
A&NZD's advertisers have in many cases evolved from fledgling start-ups into major concerns through marketing their products and brands in our pages alongside a coordinated information campaign in our GEAR section - to put their products before the men and women who use them in the field. Many have been with us for almost 20 years and some, (after trying other marketing channels), exclusively place their advertising with A&NZD because Australian & NZ Defender consistently delivers the readership.